Sweeter Sleep on the Double

Campaign Design | digital collateral | Creative direction

Nested Bean is an infant wellness brand that focuses on sleepwear, specially designed with a gently weighted center that helps soothe babies to sleep. With monthly direct-to-consumer sales, these encouraged loyal customers to refresh their baby’s sleep wardrobe and invites new customers to experience the product at a discount.

For this campaign, themed “Sweeter Sleep on the Double” to highlight a BOGO 35% offer, I lead development on the visual system. Depicting a playful, yet soft theme, I curated a fresh palette of light mint, seafoam, and muted lavender, paired with whimsical organic shapes to set the tone. For this campaign, I created three custom email layouts, a suite of website banners, and creative ad assets for both organic and paid social media channels.