SS21 Garden Collection

Creative direction | content creation | social media

Nested Bean is an e-commerce wellness brand that focuses on infant sleepwear, specially designed with a gently weighted center that soothes babies to sleep.

For Nested Bean’s SS21 collection, we launched an earthy themed color story in our popular sleepwear. Working in collaboration with our apparel designer, we created graphic and digital content to showcase this new collection on social media and other marketing channels. My main responsibility was designing the social media content, which included organic social feed, story and video content posts for Instagram, Facebook and short video content (Instagram Reels and Tiktoks), as well as interactive giphy stickers. In addition to content, I created a visual language that included juxtaposed imagery, typography and text lockups and cohesive layouts.