BTS Website Redesign

Website design

BTS, also known as Bangtan Sonyeondan, is a South Korean boy group that formed in 2013. Their international presence boomed in 2017, and became loved worldwide by 2020 with their English song release “Dynamite”. Their current artist landing page minimal information about the group, but also consists of a hard-to-navigate site. With their growing popularity and fanbase, it only made sense for BTS to branch out to their own full website that would break down their full history, discography and personalities.

With this concept redesign, I opted for a minimalist look based off their latest album, Map of the Soul, to compliment BTS’s endless imagery and concepts. The background imagery was adapted from the map lines on their album art, paired with colors from their concept. The idea would be that the site colors and design elements would adapt to match their latest album, therefor making it more subtle to seamlessly fit every style.

*Please note this is a concept project, and has no affiliation with BTS, HYBE Corporation or BigHit Music.