Aletium

visual Brand Identity | Social media

Aletium was conceived as a forward-thinking initiative by BioKansas, an organization dedicated to biosciences research, development, and commercialization. The aim of Aletium was to inspire scientific curiosity and education among younger audiences, fostering a self-guided learning journey. The client envisioned a brand that felt fresh, trendy and approachable, with a strong educational vibe.

After the brand positioning process, we designed a *logo that captured the goal qualities of this new brand. Using a soft, rounded sans-serif and a bright engaging color palette, this new logo helped contrast from BioKansas’s very corporate look to something a little bit more friendly and engaging. Beyond designing and establishing brand standards and visual language, I also developed a series of social media templates that would seamlessly integrate both the BioKansas identity and the new Aletium brand.

Agency: MESH Interactive
*Logo designed in collaboration with Maria Hernandez